It's no secret that Subaru owners are among the most loyal car owners around. In fact, the 27th annual Automotive Loyalty Awards by S&P Global Mobility recognized Subaru with the "Overall Loyalty to Dealer" award for having the highest overall loyalty to the dealer for the 2022 calendar year. According to S&P Global Mobility's data, 38 percent of Subaru owners state that they will buy their next vehicle from the same dealer, the highest of any car brand.
But why do Subaru owners love their cars so much? Subaru does a few things differently that sets them apart from other manufacturers and instills loyalty in their customers.
Durability
Subaru says they earn customer loyalty by providing top-notch experiences from purchase to ownership. Subaru engineers have a different focus than other manufacturers. They understand their target market wants a vehicle with the same ride and dependability as the Subaru they've owned for the last 30 years.
Safety
One reason Subaru is so well-loved is because of its safety features. All Subaru models consistently get the highest safety ratings from the Insurance Institute for Highway Safety.
Style, Comfort, and Storage
While Subaru vehicles are known for their sporty, rugged appearance, the inside is designed for comfort. While Subaru's are built for adventure, there is a whole set of options designed for luxury, including:
- Luxurious leather seats
- Roomy interior
Fall In Love With a Subaru
With all that Subaru has to offer, it's no wonder they have the highest loyalty rating of any automobile manufacturer. To learn more about why people love their Subaru, contact us today and schedule an appointment to visit our showroom.
