We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru South Charlotte, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru South Charlotte dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
CMPD Animal Care and Control, Charlotte Black Dogs, Tails of the Unwanted Rescue, Catering to Cats and Dogs
Charlotte Wildlife Stewards, Just Water 4 Haiti, Innovation Barn - Envision Charlotte
Sterling Elementary School, Montclaire Elementary School, Sterling Elementary School, Sedgefield Middle School, HeartMath Tutoring
Nourish Up, The Salvation Army Boys and Girls Clubs, The Salvation Army Center of Hope, Second Harvest Food Bank of Metrolina, Veterans Bridge Home
Partners 4 New Hope, Inc, The Leukemia and Lymphoma Society of NC, OneBlood, BeTheMatch.Org
Love Promise Stories from Subaru South Charlotte
Subaru and Subaru South Charlotte believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Record-Breaking Day of Care for Charlotte's Pets - Whitney M
On October 11, 2025, Subaru South Charlotte proudly supported Charlotte‑Mecklenburg Animal Care & Control's annual Subaru Loves Pets Megaclinic — a drive‑through event that made history for the number of pets and families served in a single day. This year's clinic was designed to remove every barrier to access. Families never had to leave their vehicles as CMACC's veterinary team provided free rabies vaccinations, core vaccines, microchips, and wellness checks to pets across the Charlotte community. The turnout was extraordinary, with a record number of pets served — a clear sign of how essential these services are for families who want to keep their animals healthy and safe. Thanks to the support of Subaru South Charlotte and other community partners, the clinic was fully funded and widely promoted. Subaru South Charlotte contributed an $8,000 grant to help cover event preparation, supplies, and outreach, ensuring that every family who needed help knew where to find it. Throughout the day, CMACC's team delivered! A record breaking number of rabies vaccines were provided. Traffic backups indicated that the need for these free or reduced fee services are growing in the county. The clinic embodied the heart of the Subaru Love Promise: meeting people where they are, removing barriers to care, and strengthening the bond between pets and the families who love them. We're grateful for our long‑standing partnership and proud to provide a clinic that brings health, safety, and peace of mind to so many in our community.
A Decade of Showing Up for Sterling Elementary - Whitney M
This year marked a meaningful milestone for Subaru South Charlotte — our 10th year partnering with Sterling Elementary School through Subaru Loves Learning. Over the past decade, our commitment has grown into something truly special: 57 classrooms supported, 1,475 students reached, and $31,500 invested in the tools and resources teachers need to help their students thrive. A few days before students returned for this school year, our team visited Sterling to help the staff kick off the year with encouragement and care. We brought a full breakfast spread—egg casseroles, Starbucks coffee, pastries, fresh fruit, and juices—to give teachers a warm start as they prepared their classrooms. After breakfast, we met with the teachers whose classrooms we adopted this year. In 2025, Subaru South Charlotte funded 10 classrooms, providing $6,200 in total support through AdoptAClassroom.org and school supply kits. Each teacher received a $500 shopping certificate to choose the materials that best meet their students' needs, along with a curated box of essential supplies—items educators often purchase out of their own pockets. Sterling Elementary continues to be a school community we're honored to stand beside. Their educators show up with heart and a deep commitment to their students. Supporting them remains one of the most meaningful expressions of the Subaru Love Promise. "Financial support from Subaru to the teachers at Sterling will have a direct and meaningful impact on students' learning experiences and academic success. Many teachers often spend their own money to provide essential materials, from notebooks and art supplies. By easing this burden, Subaru's contribution allows educators to focus more on teaching and less on resource limitations. Subaru's investment in classroom resources is an investment in the future of Sterling elementary students-empowering teachers, supporting families, and strengthening the entire school community..." Jean Konzelmann, Assistant Principal Ten years in we're still grateful for every opportunity to invest in their students, celebrate their teachers, and help create classrooms where every child feels equipped to learn and succeed.
Delivering Warmth and Hope for 10 Years - Whitney M
For the tenth year, Subaru of America and Subaru South Charlotte partnered with The Leukemia & Lymphoma Society (LLS) to bring warmth, comfort, and hope to people in our community facing cancer. This year's Subaru Loves to Care delivery brought warm blankets, patient care kits, and handwritten Messages of Hope to patients receiving treatment at Oncology Specialists of Charlotte in Pineville. During the visit, Wanda Musgrave shared what this decade-long partnership has meant. Over the years, Subaru South Charlotte has helped deliver more than 800 blankets and over 2,000 handwritten cards, each one a small but meaningful reminder that no one faces cancer alone. Subaru of America remains the largest automotive donor to The Leukemia & Lymphoma Society, a commitment that reflects the heart of the Subaru Love Promise. As blankets were delivered, patients were wrapped—literally and emotionally—in care. One patient expressed deep gratitude, saying how much the gesture meant during such a difficult time. Moments like these are why this initiative matters. We are grateful for this partnership and honored to stand beside LLS in supporting patients and families throughout our community. Subaru truly does Love to Care. Watch the video here: https://youtube.com/shorts/F8pE70PzG-E
Celebrating the Educators Who Shape Our Community - Whitney M
The first week in May, our Subaru South Charlotte team visits Sterling Elementary School to celebrate the incredible teachers and staff who pour their hearts into students every day. As part of Subaru Loves Learning, we delivered and served a special appreciation luncheon for just over 100 staff members, providing enough food to ensure everyone was cared for. Sterling Elementary has become one of those places that always feels like home when we walk through the doors. Whether we're there for Teacher Appreciation Week in May, the holiday luncheon in December, or delivering funding and classroom supplies during Subaru Loves Learning in August, the school community greets us with warmth, gratitude, and genuine partnership. This ongoing relationship reflects what the Subaru Love Promise is all about—showing up consistently, supporting the people who shape the next generation and investing in the places that make our community stronger. We're grateful for the chance to celebrate Sterling's educators and honored to stand beside them throughout the year.
A Morning of Meals, Community and Love - Whitney M
The Subaru South Charlotte team spent the morning with our longtime partner Nourish Up, celebrating another year of the Subaru Share the Love Event. We were proud to present a $73,000 donation, bringing our total support since 2017 to more than $386,000. Every dollar helps Nourish Up feed neighbors who might otherwise go without. But the best part of the day wasn't the check, it was the work we got to do together. Side by side with Nourish Up's incredible staff, our team packed 78 seven day meal boxes in just one hour. That's 540 meals heading straight to families and seniors who need them most. Each box we taped shut felt like a small act of care — a week of nourishment that brings comfort and stability. Nourish Up shows up for this community every single day through Meals on Wheels, emergency food pantries, home-delivered groceries, and pop up food shares. We're honored to support their mission and grateful for the chance to be part of the hands-on work that makes such a difference. This is what the Subaru Love Promise looks like in action: people helping people, neighbors feeding neighbors, and a community strengthened by compassion.
Subaru South Charlotte Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Pineville, this is a harsh reality. Helping others strengthens communities, which is why Subaru South Charlotte is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru South Charlotte have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Subaru South Charlotte donated 204 coats & 204 shoes/socks to The Salvation Army Center of Hope Shelter - Charlotte, NC. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Stepping Up for Charlotte's Shelter Pets - Melissa K
Thank you so much for stepping up for Charlotte's shelter pets and being part of our very first Steps for Shelter Pets Walk. Supporters gathered at 8 a.m. on Saturday, may 24th at Pearl Street Park to walk laps in support of CMPD Animal Care and Conrol. Organizers said that their supporters were out to honor the 10,600 animals that had entered the shelter in 2024. Your partnership made a world of difference —not just in helping us reach our goal, but in showing our city what compassion in action truly looks like. Because of your generosity and support, we were able to bring the community together, raise vital funds, and share our mission with hundreds of new hearts. Your presence, your belief in our cause, and your unwavering support helped make this event an unforgettable success. On behalf of the animals we serve, our staff, volunteers, and fosters-thank you. We're proud to walk alongside you for a better future for Charlotte's shelter pets! The goal of raising $53,000 was exceeded by over $2,000. The final total is $55,236.37
Tails of the Unwanted Fundraising Auction - Whitney M
One of our community's foster-based rescue organizations, Tails of the Unwanted, is facing increased costs and no shortage of pets in need of rescue. They host online auctions to raise money for vet bills and boarding costs for the pets in their care. They rely on donatons from businesses and individuals to make the auction successful. Subaru donated a gift basket full of Subaru-themed toys and and gear, as did sister-store, Subaru Concord. Overall, the auction raised $4,563 this year and we are delighted to be a small part of their fundraising efforts! #SubaruLovesPets
New Partnerships for Subaru Loves the Earth - Whitney M
Our planting season in North Carolina required us to receive and distribute the trees in March rather than in April during the official celebration of Subaru Loves the Earth. All of our trees, chosen by new partner, The Arbor Day Foundation, were quickly reserved. Unfortunately, some of our adopters had second thoughts and did not pick up their new leafy family member. That's where local non-profit Habitat Builders came in: "It was a pleasure to meet you on Saturday. Our chapter of the (North Carolina Wildlife Fund) NCWF, Habitat Builders, greatly appreciates your donation of the Shumard Oaks for their mini tree farm. We will be planting these trees in a temporary home until they reach a height of 8-10 feet when they will be ready to be planted on public school properties in Union County, NC. I will attach a link for our chapter's webpage. The webpage highlights our work with our NC State extension agency and the NC Forest Service who we partner with on the public-school tree planting initiative in celebration of Arbor Day each year. This is my third year being part of the program. It is a terrific program and is funded by donations and support from the NCWF, NC State Extension and the NC Forest Service… …Thank you for sharing about Subaru's community involvement. I had no idea they were involved in this level of commitment towards philanthropic causes in the local community. As soon as we have the trees planted in their nursery spot, I will send over a photo for you. In the interim, I am happy to have met you and learned more about Subaru…" We would like to thank everyone who is planting a tree in our community!
From Fender Bender to Philanthropy - Whitney M
When I arrived at the Pineville Neighbors Place Annual Donor Appreciation event, representing Subaru South Charlotte and our commitment to helping our neighbors through support of Pineville Neighbors Place, I was delighted to see a familiar face—one I had first met under less-than-ideal circumstances last August. Let’s just say it involved a parking lot mishap that sent my Subaru Legacy to the body shop. While waiting for the accident report to be filed, we struck up a conversation. She asked about my work, and I shared my role as a Love Promise Champion, as well as the meaningful partnerships we cultivate in the community. A few days later, she reached out unexpectedly. She felt terrible about the accident and wanted to make a donation in my honor to one of our community partners. I was floored! I assured her that repairing my car was more than enough, but she insisted. Some people are simply placed in our paths for a reason, and her kindness left a lasting impression. I shared my three favorite community partners, and she chose Pineville Neighbors Place—drawn to their mission and dedication to helping children. Fast-forward to the end of March: as I entered the Donor Recognition event, sponsored in part by Subaru South Charlotte, there she was again—invited as a donor in recognition of her generosity. Together, we enjoyed the event, learned more about the organization’s impact, and celebrated the spirit of giving. I am grateful for the opportunity to do what I do on behalf of two community-minded Subaru retailers. Even more so, I’m grateful that sharing my passion inspired financial support for a cause that makes a difference. Who knew a car accident could turn into something so meaningful? The evening was success! From Staci McBride, Executive Director of Pineville Neighbors Place: "MANY THANKS to Atrium Health and Subaru South Charlotte for sponsoring our Donor Recognition Event! They made it possible to celebrate our top donors and volunteers that helped us deliver over 9400 services in 2024! Middle James Brewing Company provided the perfect venue to celebrate our MVPs! We are excited to celebrate 10 years in 2026 and invite you to help us Level Up! Visit our website to learn more about our organization and how you can be a part of #neighborshelpingneighbors: https://pinevilleneighbors.org"
